The Advertisements...

  

Everyone knows when its re-election time even if they don’t follow politics. Why is this?? Well because of the constant advertisements. These ads are all over television, radio, and the internet. No matter where you go you can’t escape them. Different candidates use different methods whether it is to bash you opponent, or get you ideas across. Now let’s see the different approaches that Rossi and Murray take on advertisement. Murray has a new commercial out called “The Gamble” which talks about Dino Rossi being a part owner of a bank and gambling with the American citizens hard earn money. She took two approaches to this. She did put Dino Rossi under the bus but she also used the idea that she is just like everyone else and is working for the American people. She did not use it in her advertisement but she has often used the saying “Mom in tennis shoes” to explain herself. She likes to use this because she is showing that she is just like everyone else, and can relate to the common citizen.  She shows this through her advertisements. Dino Rossi took different approaches in his commercial called “Olympia blame game.”  Though he has made many advertisements where he did put Murray down this commercial was all about defending himself. He took this chance to defend his stance against domestic violence. He also restated his stance on stopping tax raises. This is big part of his campaign this year and uses his stance against tax raises to relate to the common people. They both want to show that they relate to the common people, and that they are not looking out for themselves, but for the citizens.  These particular commercials are very different. Other commercials have a lot of the same type of advertisements, either defending themselves, putting down their opponents or restating their stance on certain issues. No one can deny that advertisements are a big part of campaigning and the whole election process.